B2B Internet Marketing Audit & Analysis from Todd Miechiels

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An Online PR Consultant...

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"For the first time in our company's history, we're getting press releases out there on a regular basis," Todd and his team extract what they need, when it's convenient for us, and then generate and distribute the releases. What once was impossible, is now quite painless and, in fact, enjoyable!"

- Kevin Shaw
President, Utilities Analyses, Inc.

PR has moved online – and the Internet has become the single most effective way to get your message into the hands of your target audience. According to a 2004 study by Vocus.com, 99% of journalists say they start their research for an article by going online. Online PR is important.

For savvy companies, the web offers a golden medium to reach journalists, analysts, and industry insiders who want to find out more about your company, your products, and your services. With a targeted online PR program, you can effectively reach your audience, catch the attention of the media, and generate qualified leads.

Todd Miechiels offers online PR programs and resources that are highly flexible and customizable. Whether you're looking for a comprehensive online PR program or a targeted campaign for a particular product or service, Todd will develop an online PR program designed to work in tandem with the other components of your search engine marketing campaign.

Optimized Press Releases

Online optimized press releases are a great tool to help you achieve visibility right where your audience is looking. With quality content and the right mix of distribution, online press releases can drive measurable traffic and sales, and catch the attention of journalists looking to research stories related to your product or service.

Todd can help you craft and distribute optimized press releases that will improve your online visibility and generate a flood of new leads.

Thought Leadership Articles

You’re the expert – no one knows your company like you do. Why not put your expertise to work?

Writing and distributing expert articles related to your industry is a key component of any successful online PR program. These articles will drive targeted traffic to your website and help establish you as the “go-to” expert in your industry.

Todd specializes in helping executives and their companies become established as thought leaders in their respective industries. Working closely with your team, Todd will help develop article ideas, create optimized content, polish your thoughts, and distribute completed articles to relevant industry websites and high-traffic portals.

Online media kits

Take advantage of the buzz created by your online press releases and thought leadership articles with an online media kit. It just isn’t practical to include every detail in a press release, but creating an online repository for detailed company facts and data, press materials, media mentions, photos, and high-resolution logos, is an effective way to ensure that your information is easily accessible to busy journalists and industry insiders whenever they need it.

Let Todd help you put together an online media kit that includes all the essential ingredients that will make journalists turn to your website as a resource whenever they have a story to write.

To see how an online PR program can improve your online visibility and maximize your search marketing campaign, contact Todd for a free consultation.